Gokula Mishra drives Global Data & Analytics, and Supply Chain strategy and implementation for McDonalds Corporation in 100+ countries. He is a senior IT executive with experience in developing and implementing business-driven IT strategy, Enterprise Information Management (EIM) strategy, big data and business analytics architectures and solutions. His professional pursuits include how to fast monetize data to increase revenue, improve efficiency, lower cost, reduce and manage risk better. Prior to McDonalds, Gokula has held senior Data & Analytics roles at Oracle, HP, Knightsbridge, TransUnion, Booz-Allen and ZS Associates. He is a co-author of Oracle Big Data Handbook published by McGraw-Hill, and he speaks frequently at conferences on how to use and leverage enterprise and open data to generate business value. He is a graduate from Northwestern University.